Chiropractic Marketing Tips 

WEB MARKETING

It is 2007.  The internet is here to stay people.  If you don't have a website for your practice, then you better either be a recent graduate or starting your own website tomorrow!  Here are just a few of the benefits of having a website for your chiropractic practice - 

   - Patients can find you on the internet, 

   - You can use it for patient education,
   - You can promote your products or supplements,
   - Provide your contact information,
   - Appointment scheduling,
   - Professional credibility,
   - You get the idea... 

If you are still reading, it is because you have a desire to get your own website going.  The good news is that you can build a website completely based on your time and budget. If you have the time - do some research and build your own using a template system. 

If you don't have time or money, then you can still do a budget website - such a site might just have one or two pages, limited functionality, and limited presence on the search engines, but at least you will have something to refer people to.  

If you want a website with more functionality, a professional look, and good rankings on the search engines (Google, Yahoo, MSN, AOL, etc...), then you will probably have to pay to have a professional team design, market, and manage your website.  We at ChiroHub.com do offer some web design and marketing services, so if you are interested in having a custom website with a strong internet presence, please Contact Us today!

HEADLINES - 

The use of a good headline is highly underrated.  All of your advertising should include a headline that really grabs the reader.  It has been said that, "the headline is an ad for the ad."  This is absolutely true.  If you don't have a good headline, then how can you expect people to read the rest of the ad?

So, how do you create a good headline?  The first thing we recommend you do is start a file for ALL the good headlines you find.  It doesn't matter if the ad comes from another industry.  What matters is that you felt something draw you in when you read it.  If that is the case, then rip it out, or write it down, and save it in your folder of Great Headlines.  

Any good headline should identify the target audience in one way or another.  If you are talking to pregnant women, say it!  If you want to target construction workers, say that! 

You will also want to use some proven words in your headline - Free, New, Because, Now, Guaranteed, etc...  Remember, the point of the headline is to get the readers attention - nothing else. 

We at ChiroHub would be glad to assist you in your search for a great headline.  Please feel free to email us for any help.

 

 

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